The Client
True Terpenes is a natural products company with a large and growing catalog. As their product line expanded and their customer base grew, they needed an e-commerce platform that could keep up — without the crashes, slowdowns, and limitations they’d experienced with previous hosting providers.
The Challenge
E-commerce at scale is a different animal than a simple business website. True Terpenes needed a platform that could handle:
- A large product catalog with complex variations and pricing
- A growing customer database without performance degradation
- High traffic during promotions and product launches
- Reliable order processing — because a failed transaction is a lost customer
They’d already tried three different hosting companies before finding 45Squared. The common thread: call centers reading from scripts instead of actual experts who understand WordPress and WooCommerce at a technical level.
What We Built
We built True Terpenes a large-scale WooCommerce platform on WordPress, deployed on our managed AWS infrastructure:
- Optimized WooCommerce setup — Database tuning, caching, and server configuration specifically for WooCommerce’s demands
- Scalable hosting — AWS infrastructure that handles traffic spikes without breaking a sweat
- Product management — A backend that makes managing hundreds of products straightforward, not painful
- Performance monitoring — Ongoing tracking to catch and resolve bottlenecks before customers notice them
The Result
True Terpenes now has a WooCommerce store that scales with their business. Page load times dropped dramatically, the checkout process is reliable even during high-traffic periods, and they finally have a hosting team that speaks their language — actual WordPress and WooCommerce experts, not a call center.
Outgrowing your current e-commerce platform? Let’s build something that scales with you →